The most amazing and fun story for the beginning of a journey for our gnot children’s hairbrushes!
We had the call from Selfridges the Wednesday before and we were asked how soon can your stunning gnot hairbrushes for children get into Selfridges for sale? They LOVED the Olive Wood, the Fine Goat Hair and the Wild Boar Bristles – and they absolutely ADORED the packaging!
We said “tomorrow”…..so waiting for logistics was not an option. We had the Bank Holiday to contend with and that only left one working day to deliver the hairbrushes to their Birmingham depot….there was no option but to deliver them ourselves!
So here is Niki hand delivering our gnot hairbrushes to the Selfridges depot in Birmingham exciting!#
It was actually quite hysterical! The kind man at the barrier thought we had taken a wrong turn and directed us to the nearest main road. H couldn’t believe two ladies (clearly not lorry drivers) were hand delivering two boxes. He then handed Niki a rather large fluorescent top that had to be worn (all Health and Safety reasons). We think we made their day, it gave them something to giggle about. Yes it was novel, and the guys in the warehouse were brilliant – a very “unlike us” but “so glad we did it” moment.
We were so thrilled we did it, that the euphoria then turned into a tinge of panic – “what if the two boxes get lost in the mountain of stock that was awaiting shipment???” Those warehouses were enormous, boxes after boxes, crates after pallets! As it turned out, that was never going to happen! The guys in that warehouse are so on it and Selfridges’ operations run so smoothly…that sure enough they were on that shop floor first thing Friday morning.
Driving back from that adventure was great. Selfridges was our first “bite” and dropping off those boxes (as unorthodox as it was) made it feel real. When you put it in perspective, we only announced the gnot hairbrush collection about six weeks earlier, so it was awesome to know that baby gnot, missie gnot and maser gnot’s debut to the world of retail was going to be in one of the world’s most amazing department stores – Selfridges!!!!